Lobina Lures, a division of Jef International, Inc., originated in 1991 with the creation of the Rico. Professional fisherman, Rick Clunn and Norio Tanabe of Japan collaborated to design the Rico, and John Murray was instrumental to its introduction to the U.S. market. The rest is history. Rico is one of the most demanded topwater lures by tournament pros and sport fishermen around the world. We honor our commitment in producing high quality, perfectly designed lures for professional bass anglers and serious fisherman alike.