Loco Rico

The Loco Rico is a high-performance topwater lure built on the foundation of the legendary Rio Rico. Designed to mimic a distressed, dying baitfish, we’ve shifted the side-profile coloration to the bottom of the bait, creating a more realistic presentation that’s sure to drive bass crazy. Pair that with an oversized eye for easy targeting, and you complete the formula that draws explosive topwater blowups. Walk it, pop it, or skitter it fast across the surface. The Loco Rico brings the chaos that big bass can’t resist. Get ready for heart-stopping topwater action; this one’s a game-changer.